Marketing Your Home
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Selling a home in today's market can be challenging unless you have the help of a real estate specialist. Our agents are professional, full-time Realtors who are experts in all aspects of the real estate transaction, from marketing and negotiation to closing. They are also authorities on local market trends. Our Realtors can sell your house quickly and at the price you want. |
![]() SignageDoes it make any difference which sign is in your front yard? With 98% name recognition, a sign for Prudential Connecticut Realty is more than a sign. It is a powerful advertisement. Last year, more than 600,000 Prudential Real Estate signs went up throughout North America. A Prudential Connecticut Realty sign in front of your house tells buyers that yours is a quality home represented by a quality company. |
![]() Open HousesOne of the quickest ways to get your house sold is to get as many potential buyers to see it as possible. Prudential Connecticut Realty hosts the most Open Houses in the state. We also host periodically scheduled and highly publicized statewide Open House Weekends featuring hundreds of homes. Our print advertising and online open house schedule draw thousands of buyers to Prudential Connecticut Realty properties every year. |
WebsitesYour Prudential real estate agent will make sure that your home gets instant worldwide exposure through our powerful network of websites, including:
All of our listings are also included on Prudential Tri-State affiliate websites: |
Home SuitesSMSeparate your home from the competition with a HOME SuiteSM, available exclusively from Prudential Connecticut Realty. With a HOME SuiteSM, your home will stand out and get the attention of Internet buyers with pages of valuable information including a narrated video, aerial photography and links to additional information. Don't let your home get lost in cyberspace. List your home with Prudential Connecticut Realty and get your home the attention it needs to get it sold. |
Virtual ToursOne of the easiest ways to get your home more exposure is to enhance the online marketing of your property with a virtual tour. Prudential agents use the latest in digital technology called FloorPlanOnline, which offers the most professional looking walkthrough tour of your home. They can even add narrative video, so that buyers searching online get a realistic look at your house. |
Floor PlansAdd to the effectiveness of your virtual tour by adding interactive floor plans. Our agents use FloorPlanOnline which combines video with the company's Interactive FloorPlan technology that are displayed with a new exciting feature called the Virtual WalkThru tour. This revolutionary tour gives buyers all the information they are looking for about your house online. |
![]() Print AdvertisingPrudential Connecticut Realty has made a commitment to getting maximum exposure for our listings to make sure they are sold quickly and at the best price possible. We spend more than $90 million annually on advertising, making Prudential one of the most familiar brands in North America. We advertise in more than 100 publications, bringing hundreds of buyers to Prudential Connecticut Realty and www.prudentialct.com every day. |
BrochuresPrudential Connecticut Realty's marketing department works with our agents to produce professionally created brochures and flyers to help market and sell your home. Our specialty brochures include:
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Direct MailPrudential Connecticut Realty's marketing department has created a whole array of direct mail pieces designed to proactively promote your property. Direct mail pieces include:
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Prudential Value Range MarketingSM
Prudential Value Range MarketingSM (PVRM) is a proven pricing strategy that utilizes a price range to market the property. The top end of the range allows the seller the opportunity to achieve a premium price for their property, while the bottom end of the range ensures the property remains competitive in the marketplace and brings in the most potential buyers possible. |




Prudential is a registered service mark of The Prudential Insurance Company of America. Equal Housing Opportunity.